28 Jun What is the best way to sell yourself?
Do you have to drag yourself to work or do you not dare to go for your dream job? Then it’s time for a change. Personal branding allows for a radical turnaround in your thinking and puts you in charge of your own career.
This is not something you do solely on the basis of your qualities; it’s more particularly a question how you put it. Products need to be user-friendly and, in particular, have an emotional appeal. This also applies to people. A consumer buys a story, so does an employer.
4 tips on how to sell yourself when applying for a job
- Be yourself
Do not underestimate or overestimate yourself. You can point out what you’re good at and not so good at and demonstrating this to others also builds trust. So it is best to think beforehand about your success stories. You should have the courage to make mention of these results in a job interview. A company will certainly be interested in this, as it will save them time and money. The will assume from past behaviour that this is a good way of predicting future behaviour.
- Decide on your preferred vacancy
In the case of spontaneous applications or interviews with a recruitment agency, you should always point out clearly what vacancy you are applying for. It is always important to focus on the common ground between your skills and the requirements of the position. Then it doesn’t matter whether or not you have the requested diploma or are of the right age.
- Prepare well
t is very important to clearly demonstrate your motivation and study the company’s website before you apply. These are classic points, but I am a recruiter myself and have seen so many applicants quite unprepared at the start. Questions like ‘Why should we choose you’ or ‘Give 3 plus and minus points’ are quite common during a job interview and can easily be prepared for. But, sadly, they are often not.
- Streamline your digital profile
We like to stick labels on other people’s foreheads. Did you know that we need just four seconds to pigeonhole someone? We usually do this unconsciously. The first impression is formed digitally to a great extent. Employers often Google you before they send you an invitation. You can control to some extent what they then get to see. Do your Twitter, LinkedIn and Facebook profiles match your CV and application letter? Someone outside must also get to see what’s in your head. “Even the sharpest knife cannot cut itself” is therefore a salient proverb in this regard. People often do not see their own blind spots. Applying for a job is a skill.